About Search Engine Optimization...
Search Engine Optimization (SEO) has existed since the early days of the internet, when the very first search engines started "crawling" the world wide web, gathering information and attempting to analyze it.
These crawlers used a variety of different formulas to figure out what each web page was about, and to then decide what pages to show a searcher first for any given word or phrase.
Sound complicated? It's actually gotten even more complicated as the web has matured, and while search engines like Google and Yahoo keep their formulas a closed guarded secret, search engine optimization firms are continuously trying to keep ahead of the game with research.
Optimal Visibility has been playing the online business game since 1999, consulting with online businesses, managing others, and even running many of our own. Search Engine Optimization isn't just a job for us... it's a passion. Constantly reading industry websites, listening to podcasts and performing our own research and development on the dozens of sites we own keeps us ahead of the game.
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Research is Key
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SEO isn't just about ranking for what you think you should rank for. More importantly, you should rank for what people are actually searching for.
Here's an example: car dealerships love to say they sell "preowned vehicles." Customers search for "used cars." You could spend a bunch of money to get ranked for preowned vehicles, but it's the dealership who ranks for used cars that's going to see a good ROI for his SEO.
We set ourselves apart with our dedication to research. There is no one-size-fits-all SEO campaign; we'll immerse ourselves in your market to develop a customized solution that gets your customers to your website.
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Don't make the mistake of hiring a firm who tries to be a jack of all trades. Search Engine Optimization is a science in and of itself, and requires daily monitoring of the latest developments in the search engine algorithms. SEO is the basis for all our services and offerings, so you can trust that your website will be a great return on your investment.
We offer three very different options for stand-alone SEO campaigns. Each one can be designed to work within your budget, and we can also accommodate businesses who need a customized SEO solution.
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Monthly Maintenance - The SearchMaster Package
Once your site is ranking well, monthly maintenance is still a great idea. Our SearchMaster package is a monthly maintenance contract that allows us to detect new opportunities and threats by continuous monitoring of your rankings and traffic. If your website or market changes frequently with new products or services, this package also gives us the opportunity to quickly add keywords and make adjustments. Find out more...
Don't forget: if you're in the market for a new website as well as Search Engine Optimization, we offer a variety of packages that combine our skills in web design and SEO to give you a great value!
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